This summer will be one for the books for the chiropractic profession! The highly anticipated :30 second chiropractic TV commercial, developed by the Foundation for Chiropractic Progress (F4CP), is expected to air FIVE TIMES during the Summer Olympics, July 26-30. Special thanks to the National Board of Chiropractic Examiners (NBCE) for generously covering the cost of the five premier placements.
The commercial, which is expected to reach 204M+ individuals, will aim to educate consumers about chiropractic, while also inspiring others to pursue a career in chiropractic.
To watch the commercial, visitwww.f4cp.org/olympics
In addition to the commercial, the F4CP has created a comprehensive campaign, Optimizing Performance with Chiropractic Care. The campaign features 18 professional athletes touting their positive experience with chiropractic in 18x24 color posters and video testimonials. Both campaign resources are great to share with your own audiences to help raise awareness about the benefits of chiropractic care.
The campaign would not be complete without a final poster, Elevate Your Career, Health and Future with Chiropractic, featuring Dr. Erica Witter-Davis, past Olympian turned doctor of chiropractic and the STAR of the Foundation's :30 second Olympic TV commercial.
To
download the poster, click here
If you are not already a member of the Foundation,
you can review the benefits and/or join herewww.f4cp.org/package to access the material mentioned above.
This is going to be an incredibly historic year for chiropractic and we can’t wait to see where this journey brings the profession!