The highly anticipated :30 second chiropractic TV commercial, developed by the Foundation for Chiropractic Progress (F4CP), aired 25 TIMES on NBC Networks during the Summer Olympics.
The commercial reached 209 million viewers and had nearly 130k hits to the call-to-action within the commercial. In addition to these amazing results, fifty-six countries accessed the beyondthepain.org website to learn more about chiropractic, find a DC near them or learn how to become one.
To watch/download the commercial, visit www.f4cp.org/olympics
In addition to the commercial, the F4CP created a comprehensive campaign, Optimizing Performance with Chiropractic Care. The campaign featured 18 professional athletes touting their positive experience with chiropractic in 18x24 posters and video testimonials.
The F4CP also secured native advertisements, Google ads, YouTube ads, Facebook and Instagram ads, editorial coverage and in-app marketing.
The campaign would not have been complete without a final poster, Elevate Your Career, Health and Future with Chiropractic, featuring Dr. Erica Witter-Davis, past Olympian turned doctor of chiropractic and the STAR of the Foundation's :30 second Olympic TV commercial.
To download the poster, click here
If you are not already a member of the Foundation, you can review the benefits and/or join here www.f4cp.org/package to access the material mentioned above.
This has been an incredibly historic year for chiropractic and we couldn’t have done it without the support from our partners. To learn more about the F4CP’s recent achievements, we invite you to watch our “Road to the Olympics,” video.