The Public Relations Gift that Keeps on Giving:
How to Maximize the Value of Media Coverage
The Foundation for Chiropractic Progress (F4CP) has developed a how-to guide which focuses on maximizing earned media opportunities with journalists, social media influencers and regular consumers. The amount of media coverage you secure is called your “share of voice” (SOV). SOV can be positive, negative (hopefully not!) or neutral in nature.
