The Foundation for Chiropractic Progress (F4CP) is proud to announce that they have been named a Gold Winner of a Healthcare Digital Marketing (HDM) Award for the strategic communication and marketing of the ChiroThon event. ChiroThon, a multi-day telethon-like event, hosted by F4CP at FCA The National, was an event to celebrate, elevate and support the chiropractic profession. With over 85k viewers tuning in to the livestream, F4CP raised over $175k to continue to support its campaigns to market the profession to consumers.
HDM entries were received from nearly one-thousand healthcare and medical institutions across the country. Other Gold Winners include: BlueCross BlueShield, UPMC and Veterans Memorial Hospital.
In addition to the HDM Award, F4CP was also awarded a Gold MarCom award for ChiroThon. These awards have been added to F4CP's collection of recent awards which includes:
● Gold Viddy Award and Gold Telly Award for the production of the Olympic commercial
● Two Digital Health Awards for the Adjusted Reality Podcast
● Ragan's Health Care PR and Marketing Award and PR Daily's Nonprofit Communications Award for raising awareness regarding the opioid crisis.
New Resources Available for Download
F4CP has also released new tip sheets that cover a variety of topics that doctors of chiropractic (DCs) can share with their patients.
The resources, available to F4CP Members, include research and information that DCs can easily implement in their practice. From chiropractic care for the military, to label reading for better nutrition and reducing the risk of painkillers, these tip sheets are downloadable and east to share.
Click here to download the tip sheets
If you are not already a member of the Foundation, you can review the benefits and/or join here www.f4cp.org/package to access additional benefits.