F4CP Closes 2021 With Strongest Consumer Engagement and Awareness Ever

Posting Date:  Dec 27, 2021

The highly anticipated Foundation for Chiropractic Progress (F4CP) :30 second chiropractic Olympic TV commercial titled, “I Know Pain” has significantly increased consumer awareness this past year. The commercial, which aired 25 times on NBC Networksduring the Summer Olympics reached over 209 million viewers in 58 countries.

The commercial featured past Olympian, now Doctor of Chiropractic (DC), Dr. Erica Witter-Davis, and her story of competing in the 2000 Sydney Olympics and how it led her to become a DC. To watch/download the commercial, click here.


New Podcast

Currently in its second season, the F4CP’s podcast, Adjusted Reality was launched in early 2021. The podcast features interviewees such as Dr. Anna Lembke, Rich Froning, Theo Fleury and more exciting guests that speak to living a healthy and rich life. Closing out the year with 20 episodes, the podcast received over 30k downloads and has listeners in 30 countries to date.

Media Coverage for Chiropractic

The F4CP appeared in several consumer and industry trade publications totaling 33 articles which reached a potential 27 million individuals. The proactive outreach secured placements in outlets, such as Babyboomers.com, Thrive Global, The Self-Insurer and more.

Awards Won

F4CP’s Olympic commercial won four awards in 2021: a Gold Winner in The Telly Awards’ General Not-For-Profit Online Commercial category; a Gold from the prestigious Viddy Awards, bronze in the Fall Digital Health Awards competition and a PR Daily Communications Nonprofit Award.

Adjusted Reality also won a bronze in the Spring Digital Health Awards competition, chosen from more than 700 entries judged by a panel of distinguished experts from AARP, American Medical Association, American University, Optum and WebMD, to name a few.

Our success in 2021 could not have been possible without our generous supporters. Thank you to our F4CP Global Leaders, 29k+ members, corporate sponsors and State Associations for allowing us the opportunity to continue to spread positive press about chiropractic.

If you are not already an F4CP member, join here www.f4cp.org/package to access the material mentioned above.