Established in 2003, the Foundation for Chiropractic Progress (F4CP) is proud to celebrate two decades of building public awareness about the benefits of chiropractic care. Check out F4CP’s “sizzle reel” about the F4CP here:bit.ly/F4CPsizzle
Looking back on this year, F4CP’s highlights include:
● Award-winning FIFA commercial featuring Professional Soccer Player, Olivia Athens’ chiropractic story, aired on ESPN and Fox Sports during the FIFA Women’s World Cup
● Five new ‘Career in Chiropractic’ commercials to promote a chiropractic career
● Positive media exposure through earned article placements across numerous outlets reaching diverse audiences; 100 articles earned in 2023 reached 535M readers.
● Significant podcast listenership growth and engagement in 109 countries; Adjusted Reality is in the top 25% of all podcasts on Buzzsprout.
● Garnered five new awards from respected media industry organizations for innovative marketing and advertising efforts. These awards include: MarCom Gold Award, 40th Annual Healthcare Advertising Award, Hermes Creative Award, AVA Digital Award and Healthcare Digital Marketing Award.
Speaking of award-winning, F4CP is wrapping up season 6 of its patient-friendly podcast, Adjusted Reality. Featuring thought leaders and celebrities, this season’s podcast topped the listening charts.
The top-rated episode of the season features the remarkable Dr. Alessandra Colón, an award-winning chiropractor recently highlighted on TLC’s TV show, ‘Crack Addicts.’
Dr. Colón's story is truly inspiring. Diagnosed with Stage 4 Hodgkin’s Lymphoma cancer at the age of 14, she defied the odds and overcame this challenge. Her personal triumph ignited a profound passion for health and wellness, leading her on a journey to become an advocate for natural disease prevention and chiropractic care.
To listen to the episode, click here.
If you are not already an F4CP member, join here www.f4cp.org/package to access the material mentioned above.