2019 has been a year of tremendous positive momentum for chiropractic care, the doctors who deliver it and our organization, the Foundation for Chiropractic Progress, which has grown from 8,000 members in 2015 to more than 28,000 members as of this writing.
Throughout the past year, in the media and in newly published research, chiropractic care continues to be highlighted as a safe and effective drug-free pain management approach that also helps patients avoid the dangers of opioids.
The Foundation supported chiropractic progress in 2019 by continuing to be a prominent voice advocating for chiropractic care and staunchly defending it when it is misrepresented in the media. The goals of our 2019 marketing and PR program were to:
•Educate the public about the health and well-being benefits of chiropractic care through positive press
•Raise awareness of doctor of chiropractic (DC) education and credentials
•Elevate the profile and credibility of DCs in the provider, payer, employer, sports communities and beyond
For more than a decade, the Foundation has been knocking on doors in the media with little to no avail, and now, not only are we being answered, but journalists are seeking our insight and commentary about safe, effective and drug-free chiropractic care.
We hope you will help us accelerate this momentum into 2020 so we can continue our important mission of educating the public, changing healthcare policies and helping more patients access the important, life-changing care that you deliver.
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